LED OEM Manufacturer in Delhi - Get Started Today and Make a Difference

If you’re a brand looking to expand your presence around the world, or a startup looking to grow its business, then becoming an OEM ( Original Equipment Manufacturer) manufacturer might be for you. There are many benefits of doing so, such as being able to build high-quality and cost-effective products that can be sold across various channels at a standard price. The best part is that it’s something that even complete novices can achieve in just a few months! Even though this may be new territory for many brand managers, it’s not impossible.

6 Steps to launch your own Brand: Become a OEM Manufacturer

All you need to do is follow these 6 easy steps and within 6 months you’ll have produced your first branded product:

Step 1: Define your product, market and demand

Before you sign a contract to become an OEM manufacturer, it’s important to understand your product, market and demand. You can do this by looking at the categories and product segments that are doing well or are supposed to be trending for the near future. Segments that are solving real problems of people in general would have a great market prospect and would do well in the future. There is also a need to study the shortlisted segments to see the customer awareness, competitive scenario and industry support trends. In order to remain relevant, major brands are now diversifying into a variety of new product categories like Solar, EV ecosystem, Health, LED technology etc. Based on this trend lines one needs to define the product segment for OEM setup. Once the product segment has been defined, one needs to define the place of business set up. This should ideally be depending on many factors. Main factors amongst them would be availability of your natural support eco system, closer to raw material suppliers, feeder market, financer availability, transportation hub etc.

Step 2: Define your customer

After you’ve defined your product segment, place of business and estimated demand, it’s time to define your customers. Your secondary customer would be the end user, B2C or B2B depending on the product you define for yourself. Your primary customer would be the dealer channel and distributors. There needs to be proper identification of the product for the relevant segment i.e. different products for B2C and different product for B2B. Once that is done one needs to define the GTM to place the product in the market. There needs to be proper identification of the promotion plans to be able to successfully place the products in the market.

Step 3: Create a great brand

Once you’ve defined your customer, it’s time to create a great brand. This can be as simple as hiring a marketer to create a brand identity for you. Or, you can use your existing logo and colors. The key here is to make your brand synonymous with quality and dependability. This can be done through ads, product packaging, and even the website. Make sure to include your products in high-quality photos that showcase the full appeal of your brand. Social Media presence, Google and Face book marketing are also good options to promote and grow your brand. Creation of Trust should be taken as the most serious steps for a great Brand creation.

Step 4: Set up your own or outsource the manufacturing process

After you’ve created a great brand and found your customer, it’s time for backward integration for the products that your want to do the business with. Either you can set up your own manufacturing units as per defined processes and statutory guidelines or else you can outsource the manufacturing process so that you can save money and focus on growing your business through business development activities. This could be as simple as outsourcing the manufacturing of your product to a lower-cost vendor. By outsourcing the manufacturing process, you can keep your costs low while still benefiting from the lower costs. Outsourcing the manufacturing process is beneficial for a number of reasons. One being that it allows you to gain experience in manufacturing different products. Thus, if you decide to expand your business, you can outsource the more complex products that require experience and save yourself from making a costly mistake.

Step 5: Define your price point

After you’ve outfitted your business with the latest and greatest equipment, it’s time to define your price point. This is crucial because it influences the type of customer you’ll be trying to attract. If your product is priced too low, you’ll end up with fans that are too cheap to buy from, or even worse, you’ll alienate potential customers who might be willing to purchase from you but aren’t yet ready to make that leap. A competitive price point will enable you to garner market shares fast and spread your brand across planned geographies.

Step 6: Wrapping up

An OEM manufacturer is a brand that produces products for other brands. It’s a great way to get in on the ground floor of a new market and build a brand name for yourself. It’s also possible to produce inexpensive products that can be sold in bulk to help you scale and diversify your product lineup. It may seem like a very advanced concept for a brand new business to be looking into, but it’s very doable. All you need to do is follow these 6 easy steps and within 6 months you’ll have produced your first branded product: Define your product market and demand Find your customer Create a great brand Outsource the manufacturing process Define your price point Wrap up Now it’s your turn to decide if this is something you want to get involved in. There’s no telling how big this could grow and how much impact it could have. If you’re interested, get started today and make a difference.